helps remove plaque with regular brushing. tastes awesome, polishes + brightens. say goodbye to brush time fighting with a kids paste that tastes awesome and works brilliantly. hello helps to remove plaque with brushing, and is thoughtfully formulated with soothing aloe vera and high quality ingredients like non-GMO xylitol and erythritol. no fluoride, no artificial sweeteners, no dyes, no artificial flavors, no parabens, no SLS/sulfates, no triclosan, no gluten, no brainer. leaping bunny certified. never tested on animals + vegan. our tubes are bpa-free and contain no phthalates. 100% recyclable paperboard + printed with soy inks. FSC MIX. Packaging. Supporting responsible forestry.
