helps remove plaque with regular brushing. tastes awesome, polishes + brightens. say goodbye to brush time fighting with a kids paste that tastes awesome and works brilliantly. hello helps to remove plaque with brushing, and is thoughtfully formulated with soothing aloe vera and high quality ingredients like non-GMO xylitol and erythritol. no fluoride, no artificial sweeteners, no dyes, no artificial flavors, no parabens, no SLS/sulfates, no triclosan, no gluten, no brainer. leaping bunny certified. never tested on animals + vegan. our tubes are bpa-free and contain no phthalates. 100% recyclable paperboard + printed with soy inks. FSC MIX. Packaging. Supporting responsible forestry.
brush teeth thoroughly to clean and help remove plaque, preferably after each meal or at least twice per day, or as directed by a dentist or physician. children under 6 years use only a pea-sized amount and supervise child's brushing and rinsing. safe for all ages, kids to adults. also appropriate for training. twist off cap to remove foil seal. do not use if safety seal is missing or broken.
sorbitol (humectant); hydrated silica (polishes and cleans teeth); purified water; vegetable glycerin (soothes and moisturizes); aloe vera gel (soothes and moisturizes); xylitol (sweetener); erythritol (sweetener); natural flavor (yum); xanthan gum (thickener); lauryl glucoside (coconut/palm and corn derived cleanser); calcium glycerophosphate (mineral); titanium dioxide (mineral); potassium sorbate (maintains stability); stevia rebaudiana leaf extract* (sweetener); *certified organic
